|
|
|
|
| LEADER |
01867nam a2200241 a 4500 |
| 001 |
1791468 |
| 005 |
20171111234538.0 |
| 008 |
070530s2008 nyua sb 001 0 eng |
| 020 |
|
|
|z 9780765618016 (cloth : alk. paper)
|z 076561801X (cloth : alk. paper)
|z 9780765621337 (electronic)
|
| 040 |
|
|
|a CaPaEBR
|z 0765621339 (electronic)
|
| 050 |
1 |
4 |
|a P301.5.A38
|b G6 2008eb
|
| 245 |
0 |
0 |
|a Go figure! New directions in advertising rhetoric
|c Edward F. McQuarrie and Barbara J. Phillips, editors.
|
| 260 |
|
|
|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2008.
|
| 300 |
|
|
|a 330 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott.
|
| 650 |
|
0 |
|a Rhetoric.
|
| 650 |
|
0 |
|a Visual communication.
|
| 650 |
|
0 |
|a Advertising
|x Language.
|
| 700 |
1 |
|
|a McQuarrie, Edward F.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10292192
|
| 952 |
|
|
|a CY-NiOUC
|b 5a04583d6c5ad14ac1ed0e9e
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
