Greener marketing a global perspective on greening marketing practice /
| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Sheffield :
Greenleaf Pub.,
1999.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10650147 |
Table of Contents:
- section 1. Strategic developments
- section 2. Greening the 'Marketing Mix'
- section 3. Case studies.