Description: The challenges facing brand managers today

Corporate Author:	ebrary, Inc.
Other Authors:	Guzmβan, Francisco.
Format:	Book
Language:	English
Published:	[Bradford] : Emerald Insight, 2012.
Series:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10651494

Physical Description:	p. [386]-488.
Bibliography:	Includes bibliographical references.
ISSN:	1061-0421 ;