|
|
|
|
| LEADER |
01437nam a2200277 a 4500 |
| 001 |
1788135 |
| 005 |
20171111234535.0 |
| 008 |
031105s2004 nyua sb 001 0 eng |
| 020 |
|
|
|z 0814472257 (hardcover)
|
| 040 |
|
|
|a CaPaEBR
|
| 050 |
1 |
4 |
|a HD58.7
|b .B34228 2004eb
|
| 100 |
1 |
|
|a Bacon, Terry R.
|
| 245 |
1 |
4 |
|a The behavioral advantage
|b what the smartest, most successful companies do differently to win in the B2B arena /
|c Terry R. Bacon and David G. Pugh.
|
| 260 |
|
|
|a New York :
|b AMACOM,
|c c2004.
|
| 300 |
|
|
|a xi, 308 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
|
| 650 |
|
0 |
|a Organizational behavior.
|
| 650 |
|
0 |
|a Organizational effectiveness.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Selling
|x Psychological aspects.
|
| 650 |
|
0 |
|a Customer relations.
|
| 700 |
1 |
|
|a Pugh, David G.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10057976
|
| 952 |
|
|
|a CY-NiOUC
|b 5a0457c26c5ad14ac1ed0023
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
