Societal marketing in 2002 and beyond

Corporate Author: ebrary, Inc.
Other Authors: McDonagh, Pierre.
Format: Book
Language:English
Published: Bradford, England : Emerald Group Publishing, c2002.
Series:European journal of marketing ; v.36, no. 5/6
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10052688
Physical Description:243 p.