RenGen, renaissance generation the rise of the cultural consumer--and what it means to your business /

Main Author: Martin, Patricia, 1956-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Avon, Mass. : Platinum Press, c2007.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10313816
Table of Contents:
  • Preconditions for a rebirth
  • Seeds of change : how a renaissance begins
  • The beautiful mind
  • The creative personality
  • The economics of the RenGen
  • The mind's eye : meet the RenGen aesthetic
  • Youth culture
  • RenGen spirituality
  • The collaborative context : how the RenGen gets things done
  • The RenGen company
  • The catalytic people of a renaissance
  • Second cities of the renaissance
  • What will rule in a RenGen?