The she spot why women are the market for changing the world--and how to reach them /

Main Author: Witter, Lisa.
Corporate Author: ebrary, Inc.
Other Authors: Chen, Lisa,
Format: Book
Language:English
Published: San Francisco : Berrett-Koehler Publishers, c2008.
Edition:1st ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10315484
LEADER 01077nam a2200265 a 4500
001 1779027
005 20171111234526.0
008 080306s2008 cau sb 001 0 eng
020 |z 9781576754726 (hardcover : alk. paper) 
040 |a CaPaEBR  |z 1576754723 (hardcover : alk. paper) 
050 1 4 |a HF5415.332.W66  |b W577 2008eb 
100 1 |a Witter, Lisa. 
245 1 4 |a The she spot  |b why women are the market for changing the world--and how to reach them /  |c Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. 
250 |a 1st ed. 
260 |a San Francisco :  |b Berrett-Koehler Publishers,  |c c2008. 
300 |a xxiii, 187 p. 
500 |a "A BK business book." 
504 |a Includes bibliographical references (p. 157-168) and index. 
650 0 |a Women consumers  |z United States. 
650 0 |a Social marketing  |z United States. 
650 0 |a Women in nonprofit organizations  |z United States. 
700 1 |a Chen, Lisa, 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10315484 
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