Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices /

Main Author: Hasen, Jeff, 1958-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10630628
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100 1 |a Hasen, Jeff,  |d 1958- 
245 1 0 |a Mobilized marketing  |b how to drive sales, engagement, and loyalty through mobile devices /  |c Jeff Hasen. 
260 |a Hoboken, N.J. :  |b Wiley,  |c 2012. 
300 |a xvii, 206 p. 
500 |a Includes index. 
505 0 |a pt. 1. The early years -- pt. 2. The present -- pt. 3. The future. 
650 0 |a Telemarketing. 
650 0 |a Mobile commerce. 
650 0 |a Internet marketing. 
710 2 |a ebrary, Inc. 
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