Landing page optimization the definitive guide to testing and tuning for conversions /
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
John Wiley & Sons,
c2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10630513 |
Table of Contents:
- pt. 1. Understanding landing page optimization
- pt. 2. Finding opportunities for site improvement
- pt. 3. Fixing your site problems
- pt. 4. The mechanics of testing
- pt. 5. Organization and planning.