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|a CaPaEBR
|z 0749441801
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| 050 |
1 |
4 |
|a HF5415.2
|b .H253 2004eb
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| 100 |
1 |
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|a Hague, Paul N.
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| 245 |
1 |
0 |
|a Market research in practice
|b a guide to the basics /
|c Paul Hague, Nick Hague & Carol-Ann Morgan.
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| 260 |
|
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|a London ;
|b Kogan Page,
|c 2004.
|a Sterling, VA :
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| 300 |
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|a xii, 244 p. :
|b ill.
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| 490 |
1 |
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|a Market research in practice series
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| 504 |
|
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|a Includes bibliographical references (p. 221-235) and index.
|
| 505 |
0 |
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|a Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
|
| 650 |
|
0 |
|a Marketing research.
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| 700 |
1 |
|
|a Hague, Nick,
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| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10084442
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| 952 |
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