Key marketing skills strategies, tools, and techniques for marketing success /

Main Author: Cheverton, Peter.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2004.
Edition:2nd ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10074932
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245 1 0 |a Key marketing skills  |b strategies, tools, and techniques for marketing success /  |c Peter Cheverton ; [foreword by Malcolm McDonald]. 
250 |a 2nd ed. 
260 |a London ;  |b Kogan Page,  |c 2004.  |a Sterling, VA : 
300 |a xiii, 383 p. :  |b ill. 
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