Workers go shopping in Argentina the rise of popular consumer culture /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Albuquerque :
University of New Mexico,
c2013.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10648829 |
Table of Contents:
- Industry, wages, and the state: the rise of popular consumer culture
- Surveys and campaigns : discovering and reaching the worker-consumer
- Commercial culture becomes popular : advertising and the challenges of a changing market
- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
- Love in the time of mass consumption
- Tales of consumers : memory and working-class material culture
- Epilogue : consumer culture today.