Visionary pricing reflections and advances in honor of Dan Nimer /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10649048 |
Table of Contents:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.