Freud on Madison Avenue motivation research and subliminal advertising in America /

Main Author: Samuel, Lawrence R.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Philadelphia : University of Pennsylvania Press, c2010.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10642742
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100 1 |a Samuel, Lawrence R. 
245 1 0 |a Freud on Madison Avenue  |b motivation research and subliminal advertising in America /  |c Lawrence R. Samuel. 
260 |a Philadelphia :  |b University of Pennsylvania Press,  |c c2010. 
300 |a 218 p. 
504 |a Includes bibliographical references and index. 
505 0 |a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. 
650 0 |a Motivation research (Marketing)  |x History.  |z United States 
650 0 |a Subliminal advertising  |x History.  |z United States 
650 0 |a Advertising  |x Psychological aspects  |z United States  |x History. 
650 0 |a Consumer behavior  |x History.  |z United States 
710 2 |a ebrary, Inc. 
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