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080128s2008 paua sb 001 0 eng d |
| 020 |
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|z 9780812240375
|z 0812240375
|z 9780812220667
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|a CaPaEBR
|z 9780812206050 (e-book)
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1 |
4 |
|a TT497
|b .P76 2008eb
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| 245 |
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|a Producing fashion
|b commerce, culture, and consumers /
|c edited by Regina Lee Blaszczyk.
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| 260 |
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|a Philadelphia :
|b University of Pennsylvania Press,
|c c2008.
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| 300 |
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|a vii, 363 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references (p. [293]-348) and index.
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| 505 |
0 |
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|a Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
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| 650 |
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0 |
|a Fashion design
|x History.
|y 20th century
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| 650 |
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0 |
|a Fashion merchandising
|x History.
|y 20th century
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| 650 |
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0 |
|a Consumers' preferences
|x History.
|y 20th century
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| 650 |
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0 |
|a Marketing
|x Management
|y 20th century
|x History.
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| 650 |
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0 |
|a Product management
|x History.
|y 20th century
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| 700 |
1 |
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|a Blaszczyk, Regina Lee.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
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|u http://site.ebrary.com/lib/ucy/Doc?id=10642682
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| 952 |
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|a CY-NiOUC
|b 5a0454b66c5ad14ac1eca492
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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