Squeezed what you don't know about orange juice /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
c2009.
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| Series: | Yale agrarian studies series
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10348498 |
Table of Contents:
- The seeds of Florida's sunshine tree
- The twentieth-century squeeze
- The power of promotion
- Introducing the FDA standard of identity
- Capturing the interest of the orange juice consumer
- Regulating knowledge: the case of pasteurized orange juice
- Regulating misleading orange juice labeling
- Regulating content
- Regulating the essence of orange juice
- Processed orange juice hits Florida
- NFC orange juice pours into the nation
- The orange juice wars
- Fabricating fresh
- Moving beyond the standard of identity
- Pleasing Mrs. Smith
- Where to?
- Orange juice speaks volumes
- The right fight.