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01335nam a2200265 a 4500 |
| 001 |
1764537 |
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20171111234513.0 |
| 008 |
071206s2008 caua sb 001 0 eng |
| 020 |
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|z 9780787998301 (cloth)
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| 040 |
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|a CaPaEBR
|z 0787998303 (cloth)
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| 050 |
1 |
4 |
|a HD59.2
|b .H38 2008eb
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| 100 |
1 |
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|a Hatch, Mary Jo.
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| 245 |
1 |
0 |
|a Taking brand initiative
|b how companies can align strategy, culture, and identity through corporate branding /
|c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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| 250 |
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|a 1st ed.
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| 260 |
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|a San Francisco :
|b Jossey-Bass,
|c c2008.
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| 300 |
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|a xix, 266 p. :
|b ill.
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| 500 |
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|a "Reputation Institute publications"--Jacket.
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| 504 |
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|a Includes bibliographical references (p. 247-249) and index.
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| 505 |
0 |
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|a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
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| 650 |
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0 |
|a Corporate image.
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| 650 |
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0 |
|a Corporate culture.
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| 700 |
1 |
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|a Schultz, Majken.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10226839
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| 952 |
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|a CY-NiOUC
|b 5a0454706c5ad14ac1ec9c4c
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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