What the new breed of CMOs know that you don't

Main Author: Sachs, MaryLee.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Farnham, England ; Burlington, Vt. : Gower, c2013.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10716555
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100 1 |a Sachs, MaryLee. 
245 1 0 |a What the new breed of CMOs know that you don't  |c MaryLee Sachs. 
260 |a Farnham, England ;  |b Gower,  |c c2013.  |a Burlington, Vt. : 
300 |a xix, 151 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
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650 0 |a Marketing  |x Management. 
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