Marketing to millennials reach the largest and most influential generation of consumers ever /

Main Author: Fromm, Jeff.
Corporate Author: ebrary, Inc.
Other Authors: Garton, Christie.
Format: Book
Language:English
Published: New York : AMACOM, 2013.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10723825
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245 1 0 |a Marketing to millennials  |b reach the largest and most influential generation of consumers ever /  |c Jeff Fromm and Christie Garton. 
260 |a New York :  |b AMACOM,  |c 2013. 
300 |a xix, 202 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Young adult consumers  |x Attitudes. 
650 0 |a Generation Y  |x Attitudes. 
650 0 |a Target marketing. 
700 1 |a Garton, Christie. 
710 2 |a ebrary, Inc. 
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