Cross-cultural business behavior marketing, negotiating, sourcing and managing across cultures /

Main Author: Gesteland, Richard R.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Copenhagen, Denmark : Copenhagen Business School Press, 2002.
Edition:3rd [rev.] ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10022645
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250 |a 3rd [rev.] ed. 
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300 |a 347 p. 
504 |a Includes bibliographical references (p. [343]-347). 
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650 0 |a Export marketing. 
650 0 |a Intercultural communication. 
650 0 |a Negotiation in business. 
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