Marketing higher education theory and practice /

Main Author: Maringe, Felix.
Corporate Author: ebrary, Inc.
Other Authors: Gibbs, Paul.
Format: Book
Language:English
Published: Maidenhead, England ; New York : Open University Press, 2009.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10274038
Physical Description:xiv, 195 p. : ill.
Bibliography:Includes bibliographical references and index.