Hey, Whipple, squeeze this! the classic guide to creating great advertising /

Main Author: Sullivan, Luke.
Corporate Author: ebrary, Inc.
Other Authors: Bennett, Sam.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Edition:4th ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10531431
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100 1 |a Sullivan, Luke. 
245 1 0 |a Hey, Whipple, squeeze this!  |b the classic guide to creating great advertising /  |c by Luke Sullivan ; with Sam Bennett. 
250 |a 4th ed. 
260 |a Hoboken, N.J. :  |b Wiley,  |c 2012. 
300 |a xiii, 386 p. :  |b ill., port. 
504 |a Includes bibliographical references and index. 
650 0 |a Advertising copy. 
700 1 |a Bennett, Sam. 
710 2 |a ebrary, Inc. 
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