Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
2012.
|
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10530655 |
| Physical Description: | xii, 257 p. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |