Table of Contents: The television entrepreneurs

Main Author:	Boyle, Raymond, 1966-
Corporate Author:	ebrary, Inc.
Other Authors:	Kelly, Lisa W.
Format:	Book
Language:	English
Published:	Burlington, Vt. : Ashgate, 2012.
Subjects:	Businessmen on television. Mass media and business > Great Britain. Television programs > Social aspects > Great Britain.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10529454

Table of Contents:

Introduction
Industry, text and media discourse. Television, representation and social change
Continuity and change in the development of television's "business entertainment format"
Risking it all: analyzing "business entertainment formats"
Enterprise, society and cultural change
Audiences, television and the entrepreneur. Understanding the audience: engaging with television
The television entrepreneur: representations and role models
Television business in the age of celebrity
Conclusion: knowledge, television and understanding business.