Table of Contents: Media and the American child

Main Author:	Comstock, George A.
Corporate Author:	ebrary, Inc.
Other Authors:	Scharrer, Erica.
Format:	Book
Language:	English
Published:	Burlington, MA : Elsevier, c2007.
Subjects:	Television and children > United States. Mass media and children > United States. Mass media and teenagers > United States. Children and violence > United States. Youth and violence > United States. Massamedia. Verenigde Staten.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10185955

Table of Contents:

Demographics and preferences in media use, with special attention to the very young
The extraordinary appeal of screen media
The world as portrayed by media
Effects of media on scholastic performance and the developing intellect
Young customers : creating the modern consumer through advertising and marketing
Television violence, aggression, and other behavioral effects
Learning rules and norms : further evidence of media effects
Knowledge for what?