Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c1999.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: | Includes 1 computer laser optical disc (4 3/4 in.). |
|---|---|
| Physical Description: | 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0130961906 9780130961907 |