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00797nam a2200217 a 4500 |
| 001 |
1738064 |
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20171111234449.0 |
| 008 |
160112s2013 nyua b 001 u eng |
| 020 |
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|a 9780077861056(alk.paper)
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| 040 |
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|a CY-NiUCY
|b eng
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| 050 |
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|a HF5415.13.P387 2013
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| 100 |
1 |
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|a Peter, J. Paul
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| 245 |
1 |
0 |
|a Marketing management :
|b knowledge and skills /
|c J. Paul Peter, James H. Donnelly, Jr.
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| 250 |
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|a 11th ed.
|
| 260 |
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|a New York, NY :
|b McGraw-Hill Irwin,
|c c2013.
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| 300 |
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|a xvii, 796 p. :
|b ill. (some col.) ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Marketing management
|x Case studies
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| 700 |
1 |
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|a Donnelly, James H.
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| 952 |
|
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|a CY-NiOUC
|b 5a0450906c5ad14ac1ec2c40
|c 998a
|d 945l
|e HF5415.13.P387 2013
|t 1
|x m
|z Books
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