Brand NFL making and selling America's favorite sport /
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| Format: | Book |
| Published: |
Chapel Hill, N.C. :
University of North Carolina Press,
2007.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10425422 |
| Physical Description: | 332 p. |
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| Bibliography: | Includes bibliographical references and index. |