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00999nam a2200265 a 4500 |
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20171111234417.0 |
| 008 |
990722s1994 cy da r 000 u eng d |
| 020 |
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|a 0750620129
|q pbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR2
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| 050 |
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|a HF5415.R3235 1994
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| 100 |
1 |
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|a Randall, Geoffrey
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| 245 |
1 |
0 |
|a Trade marketing strategies:
|b the partnership between manufacturers, brands, and retailers/
|c Geoffrey Randall
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| 250 |
|
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|a 2nd rev. ed.
|
| 260 |
|
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|a Oxford ;
|b Butterworth-Heinemann,
|c 1994
|a Boston:
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| 300 |
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|a xiv, 183 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
0 |
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|a The Marketing series
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| 500 |
|
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|a First published as Marketing to the retail trade.
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
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| 650 |
|
0 |
|a Retail trade
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| 650 |
|
0 |
|a Brand name products
|x Marketing
|
| 650 |
|
0 |
|a New products
|x Marketing
|
| 650 |
|
0 |
|a Marketing
|z European Union countries
|
| 952 |
|
|
|a CY-NiOUC
|b 5a044a466c5ad14ac1eb8008
|c 998a
|d 945l
|e HF5415.R3235 1994
|t 1
|x m
|z Books
|
