The fundamentals and practice of marketing/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Johannesburg:
Butterworth-Heinemann,
1995
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
|---|---|
| Physical Description: | viii, 324 p. : ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750609974 |