Description: Strategy and process in marketing/

Main Author:	Murray, John A.
Other Authors:	O'Driscoll, Aidan
Format:	Book
Language:	English
Published:	London ; New York: Prentice Hall, 1996
Subjects:	Marketing > Management

Physical Description:	xiii, 505 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0131821636