Principles of marketing/

Main Author: Evans, Joel R.
Other Authors: Berman, Barr
Format: Book
Language:English
Published: Englewoods Cliffs, NJ: Prentice Hall , 1995
Edition:3th ed.
Subjects:
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020 |a 0023347015  |q hbk. 
040 |a CY  |b University of Cyprus  |e AACR2 
050 |a HF5415.E865 1995 
100 1 |a Evans, Joel R. 
245 1 0 |a Principles of marketing/  |c Joel R. Evans, Barry Berman 
250 |a 3th ed. 
260 |a Englewoods Cliffs, NJ:  |b Prentice Hall ,  |c 1995 
300 |a xxxi, 521, [78] p. :  |b col. ill., maps ;  |c 29 cm. +  |e 1 CD-ROM (3 1/2 in.) 
500 |a Includes 1 computer disc. 
504 |a Includes index. 
650 0 |a Marketing 
700 1 |a Berman, Barr 
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