Principles of marketing/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Glenview, Ill.:
Scott, Foresman/Little, Brown Higher Education,
c1990
|
| Edition: | 3rd ed. |
| Series: | Scott, Foresman series in marketing
|
| Subjects: |
| Physical Description: | 765, 36, 18 p. : col. ill. ; 26 cm. + 1 computer disk (5 1/4 in.) |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0673385655 |