Marketing research: an applied approach/

Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James Ronald,
Format: Book
Language:English
Published: New York: McGraw-Hill, c1991
Edition:5th ed.
Series:McGraw-Hill series in marketing
Subjects:
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008 131022s1996 cy da r 000 u eng d
020 |a 0079122523  |q hbk. 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.2.K53 1996 
100 1 |a Kinnear, Thomas C.,  |d 1943- 
245 1 0 |a Marketing research:   |b an applied approach/  |c Thomas C. Kinnear, James R. Taylor 
250 |a 5th ed. 
260 |a New York:  |b McGraw-Hill,  |c c1991 
300 |a xxii, 888 p. :  |b ill. (some col.), maps ;  |c 25 cm. 
490 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing  |x Management 
700 1 |a Taylor, James Ronald, 
952 |a CY-NiOUC  |b 5a04415a6c5ad14ac1ea8ba0  |c 998a  |d 945l  |e HF5415.2.K53 1996  |t 1  |x m  |z Books