Fundamentals of marketing/

Main Author: Stanton, William J.
Format: Book
Language:English
Published: New York: McGraw-Hill, c1984
Edition:7th ed.
Series:McGraw-Hill series in marketing
Subjects:
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300 |a xxii, 697 p. :  |b ill. ;  |c 25 cm. 
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650 0 |a Marketing  |x Case studies 
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