International marketing [6th ed.]/

Main Author: Terpstra, Vern
Other Authors: Sarathy, Ravi
Format: Book
Language:English
Published: Fort Worth: Dryden Press, c1994
Edition:6th ed.
Series:The Dryden Press series in marketing
Subjects:
Item Description:Includes bibliographical references and indexes.
Physical Description:xxiv, 726 p. : ill. ; 24 cm.
ISBN:0030970539