Marketing practices and principles/
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York:
Gregg Division, McGraw-Hill,
c1986
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Includes bibliographies and index. |
|---|---|
| Physical Description: | viii, 439 p. : ill. (some col.) ; 25 cm. |
| ISBN: | 0070407053 |