Marketing management and administrative action/

Main Author: Britt, Steuart Henderson, 1907-
Format: Book
Language:English
Published: New York: McGraw-Hill, c1983
Edition:5th ed.
Series:McGraw-Hill series in marketing
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.13.B77 1983 
100 1 |a Britt, Steuart Henderson,  |d 1907- 
245 1 0 |a Marketing management and administrative action/  |c Steuart Henderson Britt ... [et al.] 
250 |a 5th ed. 
260 |a New York:  |b McGraw-Hill,  |c c1983 
300 |a xii, 468 p. :  |b ill. ;  |c 24 cm. 
490 0 |a McGraw-Hill series in marketing 
500 |a Includes bibliographical references. 
650 0 |a Marketing  |x Management 
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