Marketing: an international perspective/

Main Author: Cateora, Philip R.
Other Authors: Keaveney, Susan M.
Format: Book
Language:English
Published: Homewood, Ill.: Richard D. Irwin, 1987
Series:Irwin perspectives in international business
Subjects:
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001 1586540
005 20171111233710.0
008 920610s1987 cy da er 000 u eng d
020 |a 0256056269  |q pbk. 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF1009.5.C37 1987 
100 1 |a Cateora, Philip R. 
245 1 0 |a Marketing:   |b an international perspective/  |c Philip R. Cateora, Susan M. Keaveney 
260 |a Homewood, Ill.:  |b Richard D. Irwin,  |c 1987 
300 |a xi, 172 p. :  |b ill. ;  |c 23 cm. 
490 0 |a Irwin perspectives in international business 
500 |a Includes bibliographies and index. 
500 |a Includes glossaries. 
650 0 |a Business enterprises  |z United States 
650 0 |a Export marketing  |z United States 
650 0 |a International business enterprises  |z United States 
700 1 |a Keaveney, Susan M. 
952 |a CY-NiOUC  |b 5a0437316c5ad14ac1e975c6  |c 998a  |d 945l  |e HF1009.5.C37 1987  |t 1  |x m  |z Books