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940730s1988 cy da er 000 u eng d |
020 |
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|a 0898382785
|
040 |
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|a CY
|b University of Cyprus
|e AACR-2
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050 |
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|a HF5415.135.C66 1988
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100 |
1 |
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|a Cooper, Lee G.
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245 |
1 |
0 |
|a Market-share analysis:
|b evaluating competitive marketing effectiveness/
|c Lee G. Cooper, Masao Nakanishi
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260 |
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|a Boston:
|b Kluwer Academic Publishers,
|c c1988
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300 |
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|a xv, 279 p. :
|b ill. ;
|c 24 cm.
|
490 |
0 |
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|a International series in quantitative marketing
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500 |
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|a Includes index.
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500 |
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|a Bibliography: p. 265-272.
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650 |
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0 |
|a Market share
|x Mathematical models
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650 |
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0 |
|a Marketing
|x Decision making
|
700 |
1 |
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|a Nakanishi, Masao,
|x Mathematical models
|
952 |
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|a CY-NiOUC
|b 5a04372f6c5ad14ac1e975a5
|c 998a
|d 945l
|e HF5415.135.C66 1988
|t 1
|x m
|z Books
|