Market-share analysis: evaluating competitive marketing effectiveness/

Main Author: Cooper, Lee G.
Other Authors: Nakanishi, Masao,
Format: Book
Language:English
Published: Boston: Kluwer Academic Publishers, c1988
Series:International series in quantitative marketing
Subjects:
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020 |a 0898382785 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.135.C66 1988 
100 1 |a Cooper, Lee G. 
245 1 0 |a Market-share analysis:   |b evaluating competitive marketing effectiveness/  |c Lee G. Cooper, Masao Nakanishi 
260 |a Boston:  |b Kluwer Academic Publishers,  |c c1988 
300 |a xv, 279 p. :  |b ill. ;  |c 24 cm. 
490 0 |a International series in quantitative marketing 
500 |a Includes index. 
500 |a Bibliography: p. 265-272. 
650 0 |a Market share  |x Mathematical models 
650 0 |a Marketing  |x Decision making 
700 1 |a Nakanishi, Masao,  |x Mathematical models 
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