Description: Managing services marketing:

Main Author:	Bateson, John E. G.
Format:	Book
Language:	English
Published:	Fort Worth: Dryden Press, c1992
Edition:	2nd ed.
Subjects:	Service industries > Marketing Management

Item Description:	Includes bibliographical references and index.
Physical Description:	xiv, 594 p. : ill. ; 24 cm.
ISBN:	0030541646