L'argumentation publicitaire: rhetorique de l'eloge et de la persuasion/

Main Author: Adam, Jean Michel
Other Authors: Bonhomme, Marc
Format: Book
Language:French
Published: [Paris]: Armand Colin, [c2007]
Series:Cursus.. Linguistique
Subjects:
Physical Description:238 p. ; 21 cm.
Bibliography:Includes bibliograohy (p. [221]-225) and index.
ISBN:9782200352943