Behavioural aspects of marketing/
| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London:
Heinemann,
1981
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| Subjects: |
| Item Description: | 'Published on behalf of the Institute of Marketing and the CAM Foundation.' Includes bibliographies and index. |
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| Physical Description: | ix, 235 p. : ill. ; 24 cm. |
| ISBN: | 0750606088 |