Consumer behavior: implications for marketing strategy/

Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Homewood, IL: Irwin, 1992
Edition:5th ed.
Subjects:
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300 |a p. cm. 
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650 0 |a Consumer behavior  |x United States  |x Case studies 
650 0 |a Market surveys  |z United States 
650 0 |a Market surveys  |x Case studies  |z United States 
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700 1 |a Coney, Kenneth A. 
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