Principles of services marketing/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York:
McGraw-Hill Higher Education,
c2008
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xviii, 606 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780077116279 0077116275 |