Marketing: theory and application/

Main Author: Wentz, Walter B.
Other Authors: Eyrich, Gerald I.
Format: Book
Language:English
Published: New York: Harcourt, Brace & World, [c1970]
Series:Harbrace series in business and economics
Subjects:
Physical Description:xii, 689 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0155551108