Advertising works: papers from the IPA advertising effectiveness awards, Institute of practitioners in advertising, 1980/

Corporate Author: Institute of Practitioners in Advertising
Other Authors: Broadbent, Simon,
Format: Book
Language:English
Published: London ; New York: Holt, Rinehart and Winston, 1981-1983
Subjects:
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245 1 0 |a Advertising works:   |b papers from the IPA advertising effectiveness awards, Institute of practitioners in advertising, 1980/  |c edited and introduced by Simon Broadbent 
260 |a London ;  |b Holt, Rinehart and Winston,  |c 1981-1983  |a New York: 
300 |a 2 v. :  |b diagr., ill., tab. ;  |c 25cm. 
504 |a Includes bibliography and index. 
650 0 |a Advertising 
650 0 |a Advertising  |x Case studies  |z Great Britain 
700 1 |a Broadbent, Simon, 
710 0 |a Institute of Practitioners in Advertising 
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