Researching brands/

Other Authors:	Caller, Linda
Format:	Book
Language:	English
Published:	Amsterdam: ESOMAR, 1996
Series:	New monograph series 3
Subjects:	Brand name products > Marketing Brand name products

Similar Items

Brands and branding /
Published: (2009)

Brands and branding
Published: (2003)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

The fundamentals of branding/
by: Davis, Melissa
Published: (2009)

Brand relevance making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

Three threats to brand relevance strategies that work /
by: Aaker, David.
Published: (2013)

B2B brand management /
by: Kotler, Philip
Published: (2006)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty.
Published: (2006)

The brand gap: how to bridge the distance between business strategy and design: a whiteboard overview/
by: Neumeier, Marty
Published: (2006)

Origination : the geographies of brands and branding /
by: Pike, Andy,

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Brand success : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2011)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina.
Published: (2009)

Encyclopaedia of brand equity management.
Published: (2009)

On brand/
by: Olins, Wally
Published: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
by: J., Tatiana Soto.
Published: (2008)

The origin of brands : how product evolution creates endless possibilities for new brands /
by: Ries, Al.
Published: (2005)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brands laid bare using market research for evidence-based brand management /
by: Ford, Kevin.
Published: (2005)

Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Integrated branding : becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

The brand gym a practical workout to gain and retain brand leadership /
by: Taylor, David, 1964-
Published: (2010)

Integrated branding becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Brand equity & advertising :advertisingʹs role in building strong brands /
Published: (1993)

Global brand strategy : unlocking branding potential across countries, cultures & markets /
by: Van Gelder, Sicco, 1964-
Published: (2005)

The brand handbook: with 120 illustrations, 93 in colour/
by: Olins, Wally
Published: (2010)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2008)

The new strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Noël.
Published: (2004)

The new strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Noel.
Published: (2004)

Strategic brand management: creating and sustaining brand equity long term/
by: Kapferer, Jean-Noel
Published: (1997)

Encyclopaedia of brand equity management.
Published: (2009)

Encyclopaedia of brand equity management.
Published: (2009)

The 22 immutable laws of branding/
by: Ries, Al
Published: (1999)

The brutal truth about Asian branding and how to break the vicious cycle
by: Baladi, Joseph.
Published: (2011)

Perspectives on branding
by: Miletsky, Jason I.
Published: (2009)

Brand anarchy managing corporate reputation /
by: Earl, Steve.
Published: (2012)

The 22 immutable laws of branding : how to build a product or service into a world-class brand /
by: Ries, Al
Published: (1998)

Cannot write session to /tmp/vufind_sessions/sess_194krn8au7qbeoa0i8h2pi2qm6