The fortune at the bottom of the pyramid/

Main Author: Prahalad, C. K.
Format: Book
Language:English
Published: Upper Saddle River, NJ: Wharton School Publishing, 2005
Subjects:
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020 |a 0131467506  |q hbk. 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HD2932.P73 2005 
100 1 |a Prahalad, C. K. 
245 1 4 |a The fortune at the bottom of the pyramid/  |c C. K. Prahalad 
260 |a Upper Saddle River, NJ:  |b Wharton School Publishing,  |c 2005 
300 |a xix, 401 p. :  |b ill. ;  |c 24 cm. +  |e + 1 CD-ROM 
500 |a "Includes 1 CD-ROM". 
504 |a Includes bibliographical references and index. 
650 0 |a International business enterprises  |x Social aspects  |z Developing countries 
650 0 |a Non-governmental organizations  |z Developing countries 
650 0 |a Poor  |z Developing countries 
650 0 |a Economic assistance  |z Developing countries 
650 0 |a Globalization  |x Economic aspects  |z Developing countries 
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