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00749nam a2200193 a 4500 |
| 001 |
1501667 |
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20171111233558.0 |
| 008 |
040914s2000 cy da r 000 u eng d |
| 020 |
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|a 1861525079
|q pbk.
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| 040 |
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|a GR
|b University of Cyprus
|e AACR2
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| 050 |
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|a HF5415.123.M38 2000
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| 245 |
1 |
0 |
|a Marketing communications classics:
|b an international collection of classic and contemporary papers/
|c Maureen FitzGerald and David Arnott
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| 260 |
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|a London:
|b Business Press,
|c 2000
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| 300 |
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|a xx, 524 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographies and index.
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| 650 |
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0 |
|a Communication in marketing
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| 700 |
1 |
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|a FitzGerald, Maureen
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| 700 |
1 |
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|a Arnott, David
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| 952 |
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|a CY-NiOUC
|b 5a0429bf6c5ad14ac1e8021f
|c 998a
|d 945l
|e HF5415.123.M38 2000
|t 1
|x m
|z Books
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